Slate posted a cute piece on Lifehacking techniques of the moderately famous. I found Judd Apatow's responce unnervingly familiar:
I am always driven by the terror of humiliation. I do not need to trick myself into getting anything done because the voice in my head is always there reminding me that if I don't get it done, my world will collapse. It is not true. It makes no sense, yet I believe it every time. It is not a healthy way to motivate oneself. I have gone to the therapist for almost 20 years to remove this type of thinking from my head, but I can't argue with its effectiveness.